LOGO DESIGN FOR A SPORTS BRAND

The assignment for Helsinki Design School logo lessons was to create a wordmark logo for an imaginary sports brand Hero.

I decided the keywords for the brand are confident, adventurous, forward looking, winner attitude, quality and clarity. This is my take on a modern geometrical logo that is usable in many different occasions, from shop signs to street wear. I also created a logo mark using letter H from the wordmark logo.

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