The assignment for Helsinki Design School materials lessons was to come up with an idea for an apple juice brand named "O", design labels for a single package and a multipack, and choose materials for the labeling.

This is my concept for an existing local gardening center, Viherlandia. They are already producing apple juice from their own apples, and I extended the idea to target a new audience.

The juice is bottled and marketed to local restaurants as an attractive alcohol-free alternative to alcoholic beverages. It is branded with a modern and youthful look, combined with an environmentally friendly and down-to-earth attitude. The brand name "O" is highlighted in the visual design.

The material choices for the label and the multipack cardboard box are ecological and give a sense of quality.

(Since this is an imaginary school assignment, permission from Viherlandia was not requested.)